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September 08, 2005: 'Gatsby' First Editon Fails to Sell on eBay
"Tom Baldwin of Baldwin's Book Barn near West Chester, Pa., was anticipating fierce bidding that could have netted up to $100,000 for a first edition of F. Scott Fitzgerald's 1925 novel "The Great Gatsby."
But more people gathered to watch than to bid. Just one person, a California book collector, offered Baldwin the minimum $25,000 bid for the book, in the last minute of bidding. But Baldwin had set a "reserve bid" of more than double that amount, allowing him to reject anything lower."
