"Palmer's two bookstores -- Fireside Books and Alaskana Books -- sit within 150 yards of each other, but they have little in common besides a downtown address. Alaskana, on Denali Street, is as much museum as bookstore. It boasts 25,000 rare and out-of-prints books exclusively on Alaska."

"Fireside Books sells a mainstream line of mass-market fare and also stocks lesser-known, independent titles."

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