"Eliminating the need for its patrons to lug boxes of old books shop-to-shop, Pacific Book Exchange LLC has brought the experience of selling to a used bookstore online."

"Michael Johnson, who founded the online bookseller in San Leandro with his wife, Joy, in 1997, co-developed the site - www.bluerectangle.com - as a way to expand his inventory, after his advertising for books on sites such as Google and Yahoo worked a little too well. "

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