"We came up with the name over dinner. We'd been playing with lots of horrific pun-ridden names ("Fully Booked", for example, or - gulp - "What a Word's Worth") and just couldn't take any more. Instead, we started thinking of something far more over the top and came up with "Mr B's Emporium of Reading Delights". We liked the idea of something unique, that sounded old-fashioned and ground-breaking at the same time."

Read this article.