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August 03, 2006: "Hollywood Seeks Geeks at Comic-Con"
"But she’s a different kind of nerd. Brainy, pretty and ironic, Rebecca Wagner blows away the stereotype of the pasty-skinned white male with a closet full of comic books that once defined this convention that is expected to draw 100,000 over its four days."
"In recent years Hollywood has discovered the amazing power of word-of-mouth or “viral” marketing that fans like Wagner represent. That’s made Comic-Con a magnet for film studios and TV networks that bring their stars to San Diego to interact with fans and to hype upcoming high-profile releases with sneak previews and giveaways. "


