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August 24, 2006: India's Oxford Bookstore: High-Tech Bookselling
"Bangalore, Karnataka, India: 'Integrate and Innovate' have been the ‘keywords’ behind the initiatives spearheaded by Oxford Bookstore in the new media. In conjunction with their pioneering business model of being the first integrated offline-online bookstore in India, Oxford Bookstore now launches an interactive SMS service to update booklovers on new releases and bestsellers on their mobile phones. In a strategic alliance with Mobile 365, the global leader in mobile messaging and data services, Oxford Bookstore brings this unique SMS service across India through the shortcode ‘6365.’ "
